How to get a returning visitor?

First and most direct way is to deliver a different experience each time. Just as visitors expect consistent service, they need variety when it comes to the experience itself. Museums rotate what’s on display. Theatres change performances.

Besides that, we can create a loyalty program with strong incentives. While it might seem odd for an attraction to have a loyalty program like hotels, airlines and cafes, it can work if done smartly. For instance, the Dallas Museum of Art launched DMA Friends, a free program that lets members earn special rewards based on repeat visits to the museum. Rewards include things art connoisseurs would find compelling, including free tickets to special exhibits and even an exclusive behind the scenes tour of the museum’s collection and art storage.

Furthermore, we can give people something unexpected. How often do you overhear travelers say, “After we check into the hotel, let’s go to the library”? There are several reasons why the Openbare Bibliotheek (Central Library) in Amsterdam is so appealing to tourists and locals alike. The view inside is beautiful with a modern, clean and funky vibe. And if you want a stunning view of the city, you can choose between the floor to ceiling windows on the middle floors or the rooftop cafeteria with outside terrace on the seventh floor.

Last but not least is to provide serenity and inspiration in the space. The Ahhh…Ras Natango Gallery and Garden in Jamaica is so peaceful and restorative that visitors don’t want to leave. They come back day after day on the same trip, and even return to Jamaica on repeat holidays to come back to the attraction’s beautiful garden, delicious food and calming vibe. Customers especially love spending hours admiring – and even helping to plant - the flowers in the tranquil garden. Based on the number of repeat visitors and requests from customers, the owners could even expand their attraction to include overnight accommodations.