Discovering of client

At the beginning of the group discussion, our direction of searching is heading towards organizations that have digital solutions and platforms. Lemonade is a US insurance company since 2015. The first thing that attracts us to this particular client is no doubt that their company webpage. An unusual name as an insurance company and the vibrant hot pink!

As we look into further detail, we realize that Lemonade uses artificial intelligence bot to sell insurance, cancel policies, and also issue claims. They not only can accurately predict the appropriate level of insurance one has to pay, but they can also run dozens of anti-fraud algorithms to approve and pay the claims too. Their artificial intelligence bots enable insurers to access data faster by cutting out the human element.

Thus all of the reasons above leading us into choosing Lemonade as our client.